Customer Advantage

At RSA, we work only with the finest brokers. Ensuring that they can communicate the advantages of working with RSA is key to achieving our continued mutual success.

These key messages are the backbone of what drives our business forward and will help brokers explain our value proposition to their Personal Insurance, Commercial Insurance and Global Specialty Lines clients.

Personal Insurance

At RSA, we focus on the Advice Based Customer — someone who values the expertise that only a skilled broker and equally competent insurance provider can deliver.

We understand that your Personal Insurance clients have complex needs. Established Professionals want the confidence of knowing their belongings and their family are protected by a company with expertise, sound business practice and excellent service.

Our deep understanding of client needs means we can provide support through every life stage. By working with brokers to provide their clients with risk control advice, we can also help to prevent serious losses from ever occurring. If a claim is made, we support your clients every step of the way, through our Hassle Free Claims® Guarantee (RSA) or Hassle Free Claims® Guarantee (for CNS).

We are the one of the few insurance companies to reward new and loyal clients with AIR MILES® reward miles*.

Learn more about our Personal Insurance products and services by visiting our personal insurance product page.

Commercial Insurance

RSA has a deep understanding of Canadian entrepreneurs and their respective industries. This insight drives our ability to provide flexible insurance products and enables us to create tailored solutions that meet the unique needs of the wide range of independent business owners we serve.

From a micro business operating in the client’s basement, all the way to a medium-sized company with operations across the country, RSA is dedicated to helping each business through its various life stages, from start-up to expansion. We provide the capacity, scale, products and services that can grow seamlessly with the business.

We also work closely with brokers to deliver innovative solutions that will keep each business moving, no matter what lies ahead.

Our Commercial Insurance clients benefit from our Hassle Free Claims® Guarantee (for RSA) or Hassle Free Claims® Guarantee (for CNS) and loyalty recognition through our AIR MILES® Rewards Program*.

Learn more about our Commercial Insurance products and services.

Global Specialty Lines

RSA’s Global Specialty Lines provides end-to-end solutions and expertise on tailored products to meet the unique needs of upper mid-market, large, complex organizations, both domestic and multinational. Our unique global proposition spans more than 150 territories worldwide and all 50 US states, enabling us to support the needs of brokers and risk managers across the US market.

Our multiline coverage capabilities mean that your commercial clients can place more of their risk with us, to benefit from lower individual premiums and a more effective risk management partnership. We have the bandwidth and capability to accommodate a client’s future global growth, anywhere in the world and across all segments.

Other benefits of working with RSA that your clients will appreciate:

  • Strong and stable. Our strong financial position means we have the capital to provide capacity, pay claims and offer competitive premiums.
  • Highly skilled people. Our dedicated underwriters and risk control consultants bring a deep knowledge of your client’s industry and business, along with the ability to offer the best coverage and expert advice to reduce the risk of loss.
  • Relationship-driven. Our people are committed to working in close partnership with you and your clients, forming a tripartite relationship that enables us to develop creative and effective risk management solutions that work for each specific client.
  • Brilliant claims service. Our claims team delivers exceptional service and is highly responsive, effective and efficient. We leverage key partnerships with specialized expert adjusters to ensure claims are handled quickly and effectively so the organization can continue to deliver for their customers and employees.

Learn more about our Global Specialty Lines products and services.

*Please see Terms and Conditions. Not available in Manitoba or Saskatchewan.

®™Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Roins Financial Services Limited

®Hassle-Free Claims and related words and logos are trademarks and the property of RSA Insurance Group plc, licensed for use by Royal & Sun Alliance Insurance Company of Canada. 

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